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L’Oreal Names New Media Agency

L'Oreal has named WPP’s MEC as its new agency of record.

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By: Marie Redding

Senior Editor, Rodman Media

L’Oreal has named WPP’s MEC as its new agency of record, after an eight-month review process, Adweek reports.

MEC will integrate media planning and buying of all TV, print and digital campaigns for L’Oreal.

“MEC brings a shared vision for the future of our ever-changing business, strong digital expertise and leadership with truly integrated teams built for us, and the tools and technology to develop Omnimedia solutions,” said Nadine Karp McHugh, the senior vice president of omnimedia, strategic investments and creative solutions for L’Oreal USA, in a statement.

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